Blog
Articles on the topics where software initiatives are won or lost.
Field notes
Concrete examples, patterns and experience.
Organisation & cultureField notes
Good tech, bad story: positioning for IT service providers
Many technical service providers are excellent at delivery but hard to communicate. The story a customer understands is rarely the story the team tells about itself. Positioning is the bridge between them.
Organisation & cultureField notes
Ownership instead of roles: who is really accountable after go-live
A system goes live. Three months later nobody knows who is accountable for a critical failure. The difference between a role and ownership is the difference between a system that runs and one that lands.
Organisation & cultureField notes
Fractional CTO: when part-time technical leadership works — and when it doesn't
A guide for SMEs: what a fractional CTO actually does, five signals that you need one, what realistically happens in the first 90 days — and when the role is the wrong answer.
Foundation
The underlying stance on this area — why we work the way we do.
Organisation & cultureFoundation
Teams that carry transformation: psychological safety is not a comfort topic
In digital initiatives it is not a team's motivation that decides the outcome, but whether bad news travels upwards early. On psychological safety, leadership and recruiting in transformation contexts.
Organisation & cultureFoundation
Selling complex software — inside first, then outside
Every software initiative is sold twice: once to the customer and once to your own organisation. The second sale decides adoption — and is almost always forgotten.
Organisation & cultureFoundation
Tech Positioning: Substance Over Buzzwords
The true value of software often remains invisible. This article explores how IT companies can move beyond generic claims to establish authentic positioning with real impact.
Organisation & cultureFoundation
The three transitions: architecture, delivery, adoption
Software initiatives rarely fail in the middle of a phase. They fail at the transitions — where ownership quietly changes hands.